2025-04-27
April 24, 2025 – Shanghai, China – SOUEAST marked a new chapter in its global layout with the successful debut of the first-ever SOUEAST Global EASE DAY 2025. The brand brought together international media and notable influencers from the Middle East, Central Asia, Africa, and South America to advance its shared vision of "EASE YOUR LIFE", a promise of urban life.
(Image 1: SOUEAST Global EASE DAY 2025 Highlights)
As SOUEAST´s first global media friends gathering, EASE DAY was designed to foster genuine connection through a series of immersive and culturally reflective experiences. These included EASE Gathering, a warm kickoff where media and SOUEAST executives engaged over shared meals and brand storytelling; EASE Talk, a relaxed and open discussion on urban trends and global user needs; and EASE City, an experiential tour through Shanghai´s iconic neighborhoods.
(Image 2: SOUEAST Global EASE DAY 2025 Highlights)
EASE Gathering: Shared Moments, Global Dialogue
From the very first moment, EASE DAY set the tone for authenticity and openness. Media and influencers gathered in a thoughtfully designed Shanghai venue, blending contemporary design with elements of local culture. Discussions took place in informal lounges rather than boardroom—underscoring SOUEAST´s belief that true innovation begins with meaningful human interaction.
“EASE is more than a brand concept—it reflects a way of being,” shared by Mr. Ke, Assistant President of Chery Automobile Co., Ltd. and President of SOUEAST International. “This gathering was about slowing down and hearing each other—not just about cars, but about how people want to live.”
EASE Talk: A Chat Around the Future of EASE Urban Life
SOUEAST executives met face-to-face with media and key influencers to reflect on the evolution of mobility and the shifting priorities of modern customers. At the heart of the conversation: How can we make urban life less stressful, and activate more joy?
“EASE YOUR LIFE isn´t just a slogan—it´s a true intention,” Mr. Ke added. “From design to service, we are exploring how to create experiences that feel effortless, human-centered, and emotionally uplifting.”
EASE City: Moving Through Shanghai with Style
The event reached its peak with a leisurely and charming city tour through Shanghai. Media and influencers cruised along iconic landmarks such as Wukang Road, Anfu Road, and Zhang Yuan, before arriving at Fenyang Garden for a showcase of SOUEAST´s urban models. Each route was designed for more than just the scenery, it was to tell a story—highlighting the relationship between car, city, and lifestyle that a city like Shanghai brings.
Media friends praised the showcase, remarking: “Framed by the elegance of a city garden, each model expressed a unique interpretation of urban living. The S09 speaks to responsibility and delicacy, the S07 radiates trendiness and boldness, while the S06 captures fashion and dynamic energy. This was truly an inspiring experience that awakened our desire for the EASE urban lifestyle.”
Looking ahead, SOUEAST plans to make Global EASE DAY an annual celebration, with future editions to be hosted in new global cities. From Shanghai to the world, the journey toward Urban Ease Lifestyle is just beginning.
