April 23, 2025 – Shanghai, China — During the inaugural Global EASE DAY 2025, SOUEAST successfully held its first global media test drive event “EASE Experience” in Shanghai. Designed to showcase the brand´s multi-scenario urban mobility solutions, the event highlighted the stylish, comfort, and warm-tech of SOUEAST models. Global media and notable influencers praised the lineup for its seamless integration of innovation, performance, and urban adaptability.

(Image 1: Media and influencers enjoyed their time at the events)

Immersive Experience: Redefining Urban mobility
The "EASE Experience" test drive immersed participants in meticulously crafted urban and outdoor simulations. SOUEAST´s latest models—S09, S07, S06 and the hybrid S06 DM—demonstrated their versatility through dynamic driving challenges. From high-speed acceleration to different terrain, each model underscored SOUEAST´s commitment to redefining EASE, intelligent urban mobility.

(Image 2: Multiple models showcased at "EASE Experience" Test Driving)

S09: The Flagship “Soul Knight” of Smart Premium
Positioned as a D-segment smart premium SUV, the S09 embodies SOUEAST´s pinnacle of design, technology, and performance. 4,858mm in length, 1,925mm in width, and 1,780mm in height and 2,850mm wheelbase offer a spacious 7-seat layout, ideal for both city commutes and family trips.

Approach the S09，its sleek profile, U-shaped grille, and LED lighting system exude sophistication. Inside, ergonomic eco-friendly seats with heating/ventilation functions pair with a 10.25-inch LCD dashboard and 15.6-inch console screen, blending luxury with smart technology.

During the cross-axle test, the S09 demonstrated impressive off-road capability. Equipped with intelligent 4WD system, it continuously monitors tire grip and vehicle posture in real time. When the right front wheel was suspended, the system responded instantly, allowing the vehicle to remain steady without any body sway.

On the roller section, the 2.0T high-power engine paired with an 8AT allowed the S09 to maintain smooth and linear power delivery even over uneven surfaces. The vehicle’s response remained steady and resilient.“Drivers can confidently control the throttle rhythm, there's no shaking in the cabin— the entire process feels remarkably fluid and comfortable,” praised an experienced automotive media outlet.

S07: Urban Intelligence Meets Futuristic Style
Targeting urban trendy youth, the C-segment S07 merges futuristic aesthetics with smart functionality. Its "starry sky" grille, LED daytime running lights, and spacious cabin position it as a trendsetter in urban mobility.

Dual 12.3-inch connected screens, a Qualcomm Snapdragon 8155 chip, and multi-language voice control ensure intuitive interaction. The driver-centric cockpit features 6-way electric seats with memory settings.

In the slalom test, the S07 exhibited precise handling during rapid, continuous steering inputs, supported by well-matched tires with strong grip.

“We could effortlessly control the steering inputs. Even during quick left-right transitions, the cabin remained well-balanced, while the tires delivered detailed feedback on road interaction,” the tester remarked.

S06 & S06 DM: Dynamic Edge for Urban Stylish Creators
The S06 series caters to urban youth seeking sporty aesthetics and practicality. The hybrid S06 DM adds electrified performance, combining efficiency with thrilling power.

Aggressive front fascia, R20 alloy wheels, and a panoramic sunroof emphasize its athletic character.

The S06 DM´s 0–100 km/h acceleration and deceleration seamlessly blend power and smoothness. At launch, the vehicle is driven primarily by the electric motor, delivering a smooth, quiet output — with virtually no mechanical noise in the cabin.

Once the speed surpasses 76 km/h, the 1.5TD hybrid specialized efficient engine engages swiftly, injecting a surge of powerful acceleration. Backed by advanced hybrid technology, the precise coordination between the engine and electric motor ensures a ride that is both quiet and refined, while unleashing exhilarating performance when needed.

“Best-in-class power delivery. Quick, smooth, and incredibly intuitive.” praised a notable influencer during performance testing.

Global Acclaim for EASE Urban Mobility
Post-event, international media highlighted SOUEAST´s focus on stylish, comfort and warm-tech. “This isn´t just a test drive—it was a vision of tomorrow´s urban mobility,” shared a media representative. The event reinforced SOUEAST's global vision of enabling more youth around the world to have an EASE urban mobility experience.

Looking Ahead: EASE Your Urban Journey
By merging multi-scene driving experiences with its "EASE YOUR LIFE" philosophy, SOUEAST continues to inspire a new trend of effortless mobility. As the brand expands globally, it remains dedicated to crafting models that empower joyful urban living.